Chief vibes officer & content creator
Singapore Emcee & Content Creator Who Brings Stories to Life
Hi, I’m Jonathan, a professional emcee, content creator and podcast host based in Singapore.
On stage, I bring energy, humour and genuine audience connection to events. On screen, I create scroll-stopping content for brands across family, food, travel and lifestyle – the kind that feels less like an advertisement and more like a recommendation from a friend.
I’m also the host of The Hero’s Table, a podcast series exploring the honest (and sometimes messy) conversations with people who chose an unconventional path and are still walking it.
Comedy &
Humour
Skits, reactions, and real moments that make people stop scrolling and actually laugh.
Parenting, Family & Cats
Real family moments that connect brands with parents, kids, and cat pawrents everywhere.
Food &
Travel
From local eats to destination dining — real food moments and travel experiences captured on the go.
Social Media Strategy
Hook-driven short-form built for TikTok and Meta ads. Made to convert.
Real collaborations. Real personality.
Giveaway Campaign with Haunting Heritage Tours
Street Interview with Spike Durian
Singlish Word of the Day with Say What with Friends
Tasting Invite from Alaturka
Collab with Haunting Heritage Tours
Tasting invite from Thirsty Neko
UGC Video for Spike Durian
Affiliate Code with PointyRice
Humourous post with my cat
Humourous post with my cat
Satire post
Live-selling my cats
Wildlings Singapore (non-sponsored)
Weekend at Yishun Park
XCL World Academy
Humourous post with my cat
Durians & Cats
Informational post for WWOOF (non-sponsored)
@jonathan.reule This is my first promotional video for my father in law. He has opened this place and put a lot of heart into it - so I want to do my best to help! @Thirsty Neko is open to the public! Check it out at: 📍Civil Service Club (Tessensohn) 60 Tessensohn Road, #01 ♬ original sound - Jonathan Reule
Food Review for Thirsty Neko
@jonathan.reule Not sponsored : simply made by a long time customer who loves their food! Korean vegetarian can be hard to find especially in Singapore - but boneless kitchen pulls it off magnificently! After making this video, I’m wanting to go back again 😭
♬ Cooking show, cute piano violin - ISAo
Food review for The Boneless Kitchen (non-sponsored)
@jonathan.reule Alaturka on 15 Bussorah street is a great place to bring family and friends - especially if you want to keep all eaters happy!
♬ original sound - Jonathan Reule
Food review for Alaturka (non-sponsored, we returned as paying customers)
Jurassic World Bangkok (non-sponsored)
Koh Samui vacation
Food review for Canchita (non-sponsored)
Informational post and review for
Spike Durian
UGC for TJean Airfryer (TikTok shop), 41k views on TikTok
Original TikTok video cannot be embedded as it links to a TikTok shop product
UGC for TwoBakeBoys banana pudding on TikTok shop
Original TikTok video cannot be embedded as it links to a TikTok shop product
Carousel Post for The Hero's Table podcast
Promo clip for The Hero's Table podcast
Promo clip for The Hero's Table podcast
About Me
Hey There, I'm Jon!
Dad. Occasional comedian. Community Manager. Writer. Content Guy. Chief Vibes Officer.
I’m originally from North Carolina, USA, and I’ve been living in Singapore since 2013.
I started making content in 2024. At first, I was just messing around, and somehow I ended up working with brands who wanted something that actually feels human. Every video gets the same energy: relaxed, real, and (on good days) genuinely funny.
Every project gets the same energy from me: curiosity, humour and a genuine interest in connecting with the people watching.
From the stage to the screen
Jonathan’s core offer combines live audience engagement with content brands can use, share and scale.
01
Events Hosting & Facilitation
Corporate events, brand activations, community gatherings, panel conversations and private functions hosted with energy, humour and genuine audience connection.
02
Content Creation & UGC
Short-form videos, creator posts, product demos, reviews, lifestyle content and on-camera brand work for both Jonathan’s channels and brand-owned platforms.
03
Podcasting &
Interviews
Personality-led interviews, branded podcast collaborations and thoughtful long-form conversations through The Hero’s Table.
04
Storytelling & Strategy
Content pillars, campaign concepts, scripts, messaging frameworks, hooks and story development that give every piece of content a clear role.
Choose the level of support you need
Start with a single creator post, build a reusable bank of brand content, or work together on an ongoing monthly basis.
Creator Post
For brands who want authentic reach via Jonathan's audience-
1 UGC video (30–60s)
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Posted on Jonathan's account
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Brand tagged or added as collaborator
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1 revision round
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Raw footage included
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Organic usage rights (brand's own posting and/or paid social at additional cost)
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5-day delivery
Campaign Pack
For brands who want a bank of content to use across their own channels-
Dedicated content brief call
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3 UGC videos (30–60s each)
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2 revision rounds each
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Raw footage + b-roll
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Organic usage rights (feed & stories)
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Paid ad licensing available at additional cost
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7-day delivery
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Hook variations
Brand Partner
Monthly Retainer, minimum 3 months – For brands who want ongoing content at scale with strategy included-
Monthly content calendar included
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Content pillars & messaging framework (updated monthly)
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4–6 UGC videos / month
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Priority turnaround
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Hook, content and CTA strategy
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Organic usage rights
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Licensed usage rights (3 months, paid social, duration negotiable)
Frequently Asked Questions
Get to know Jon better before you hire him!
What type of content does Jonathan create?
Jonathan creates short-form videos, user-generated content, creator posts and social media campaigns. His work includes humorous skits, family and parenting content, food reviews, travel experiences, product demonstrations and lifestyle storytelling for platforms such as TikTok and Instagram.
Does Jonathan create user-generated content (UGC)?
Yes. Jonathan creates natural, brand-ready UGC that businesses can publish through their own social media accounts. Deliverables can include product demonstrations, reviews, lifestyle videos, short-form advertisements, raw footage, supplementary b-roll and alternative hooks.
What is the difference between a creator post and UGC?
A creator post is published through Jonathan’s social media account to reach his audience. UGC is created for a brand to publish through its own channels. Brands can commission either option depending on whether they need audience reach, reusable content assets or both.
What content-creation packages are available?
Jonathan offers three primary options: a Creator Post for brands seeking exposure through his audience, a Campaign Pack containing multiple videos for a brand’s channels, and an ongoing Brand Partner package that includes monthly content creation, planning and social media strategy.
Can brands reuse Jonathan’s content or run it as an advertisement?
Yes. Organic usage rights are included in selected packages, allowing brands to publish the content through their own social channels. Paid advertising, extended licensing and other commercial usage can be arranged separately according to the platform, campaign duration and intended media spend.
How long does content production take?
A Creator Post generally has a five-day delivery timeline, while a three-video Campaign Pack generally takes seven days. Delivery times begin after the brief, products and required campaign information have been received. Larger or more complex productions may require additional time.
Are revisions, raw footage and content strategy included?
Revision rounds and raw footage are included according to the selected package. Campaign Packs also include b-roll and hook variations. The Brand Partner package provides additional strategic support, including content pillars, messaging, monthly planning and hook, content and call-to-action strategy.
What types of events can Jonathan host?
Jonathan accepts enquiries for corporate events, brand activations, community gatherings, panel conversations and selected private functions. As every event has a different audience and atmosphere, organisers should share their programme and expectations when requesting a quotation.
What is Jonathan’s emcee style?
Jonathan creates short-form videos, user-generated content, creator posts and social media campaigns. His work includes humorous skits, family and parenting content, food reviews, travel experiences, product demonstrations and lifestyle storytelling for platforms such as TikTok and Instagram.
How can I hire Jonathan for an event or brand campaign?
Submit the website enquiry form and select the service you need. Include your event or campaign date, objectives, deliverables, intended platforms, usage requirements and budget where available. Jonathan will review the brief and respond with availability, recommendations and a tailored quotation.
Work With Me